In 1968, Francis Famechon created a brand dedicated to finding hair solutions for men. Hair has a powerful social and psychological impact. Francis was a pioneer with an unprecedented approach and he proposed an all-inclusive solution to hair loss for the first time to his customers. This method not only allows him to innovate by designing a series of finer and therefore more natural hair replacements, but also to develop one of the first networks of hair replacement clinics in France that has now developed into a world wide network.